Our hybrid agency model
Sebadore is the two of us, Rich & James. We’re the only full-time employees of the business. We operate super transparently; we never over commit ourselves and never double bill our time.
So how do we scale? We have two ways of doing this. We can recruit to fulfil the requirements of our clients or we tap into our network of trusted freelancers, contractors and complementary agencies to help deliver specific projects. By seamlessly integrating our partners into Sebadore we are able to meet all of our client requirements. Sebadore remains your agency. Our network brings their expertise to support. Our approach removes costs from the business, which enables us to pass on efficiencies. Our flexible approach means that clients only pay for what they need…not the overheads, the fancy offices or the corporate golf days!
It works for our business. It works for our clients. It works for our network. Win - Win - Win
Sponsorship strategy
Rights
negotiation
Activation
planning
Partnership management
Events &
hospitality
Creative
design
Production
& Talent
Brand strategy
& planning
Insights, measurement & evaluation
PR & Comms
Content
& Social
Experiential
build
Sponsorship strategy
Determining how a sports partnership can address your corporate, brand and marketing objectives.
An expert, independent evaluation that leads to a clearly defined strategy is the foundation for any successful sponsorship. Clear objectives, KPIs and an understanding of the metrics by which you will measure success ensure you can zero in on the rights holder and asset matrix that will best deliver ROI & ROO for you.
Leveraging our experience, an objective mindset and external data (where needed), we follow industry best practice to ensure your brand is set up for success to achieve maximum value from any of your new or existing sports partnerships.
Rights negotiation
Ensuring you secure maximum value from deal negotiations.
From leading negotiations, to providing supplementary expert counsel to aid the conversation, Sebadore ensures you’re achieving fair market value for your investment.
With a holistic understanding of F1 and the wider motorsport ecosystem, we’re available to guide your brand through the negotiation phase with transparency, keeping your brand as our priority.
Activation planning
Helping brands with creative and strategic use of contractual sponsorship assets.
As brand marketeers who’ve been in the industry for nearly 40 years combined, working with a huge variety of brands, this is the part of the job we love. Seeing a brand come to life is always the fun part!
We map out the use of rights to build a sponsorship programme that delivers on every pillar of your strategy, in a manner that is applicable to your brand and your budget, to ensure that the maximum return is achieved from your sponsorship rights.
Events & hospitality
Creating memorable brand partnership experiences for you and your guests.
Often a fundamental part of sponsorship programmes, experiences are a great way for brands to tell their story and drive positive brand engagement for their clients and prospects.
We offer the full spectrum of event and hospitality management, from event creation and planning, to guest management, onsite delivery, and hosting.
Creative design
Bringing your visual identity to life across your sports and brand marketing touch points.
From creating your sponsorship identity, through to the more tactical application of your brand across physical and digital touch points, we can service all your design needs. Alongside the creative application of your brand, we craft sponsorship narratives that tell the story your audience wants to hear.
Then we tie them both together to bring your sponsorship to life through creative deployment and storytelling in an authentic way, driving cut-through and shifting the needle for your brand.
Partnership management
Leading, or supporting, on external rights holder management and internal stakeholder engagement.
For brands that don’t have the internal bandwidth or capability, we can provide a full end-to-end management for your sports partnership. If you have a team internally, but need additional resources to support, we can integrate into any structure to provide the flexible human capital that you need.
With both approaches, we provide full visibility, accountability and reporting to deliver on your behalf so you know your organisation is being represented professionally at all times.
