Cyber security unicorn, CrowdStrike, burst into the racing world with a global partnership of Mercedes-AMG PETRONAS F1 Team. 

Four years into the relationship and the hospitality programme is larger than ever with more customers and prospects experiencing Formula 1 behind the scenes.

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CrowdStrike engaged Sebadore to enhance their event programmes globally. Sebadore has sourced and booked Formula 1 talent for at-race events throughout 2023, creating memories for guests with Formula 1 stars such as David Doulthard, Karun Chandhok and Anthony Davidson.

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Working with our trusted network of industry professionals, Sebadore designs and produces the physical and digital event collateral that guests experience throughout the grand prix weekend, including assets such as CrowdStrike racing team kit, hotel signage, bio cards, welcome videos, lanyards, guide booklets, and much more.

 

Adhering to stringent brand guidelines, we’ve worked with CrowdStrike to create design and process efficiencies whilst increasing brand impact through considered design.