Citi, one of the world’s largest financial institutions, became a sponsor of the Aston Martin F1 team in early 2023. Thanks to a longstanding client relationship with Fernando Alonso, the bank decided to increase their engagement with Formula 1 and stepped up into a team partner, alongside their ambassador relationship with Fernando himself. 

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With little experience of Formula 1 at Citi, the global marketing teams for the Private Bank (CPB) and the institutional client group (ICG) turned to Sebadore to run their Formula 1 hospitality programme, for some of their most valued guests.

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Including races such as Miami, Monaco, Silverstone, Singapore, Austin, Las Vegas, and Abu Dhabi, Sebadore is working with the bank at the most high-profile Grands Prix on the calendar. Sebadore’s work includes pre-event transportation (and scheduling), accommodation, on-site hosting, side event planning, team liaison, budgeting, event collateral, gifting and even sourcing police escorts to avoid Miami race day traffic!