58/42
77%
global F1 fans projected in 2026
race attendees annually. The equivalent to 65 Super Bowls
of new Formula 1 fans are milennials
Male - Female fanbase globally
6.5m
6.5m
1bn
1bn
A new era for F1
F1 continues its meteoric expansion, broadening its fan demographic and swelling its fandom globally.
Projected to reach 1bn fans globally in 2024
Attended by 6.5m race goers annually.
The equivalent to x65 Super Bowls
of new Formula 1 fans are millennials
Male - Female fanbase globally
When you look at our criteria - global reach, sophisticated client activation and tech-centricity - Formula 1 is perfect across all three.
CMO, Cognizant
Gaurav Chand
As the popularity of F1 grows, we have the chance to reach a huge audience that cares about the impact technology has on their favourite teams.
CMO, Oracle
Ariel Kelman
On broadcast brand exposure alone, AMD has seen a 14.5x return on investment - and it is not the only way to justify our sponsorship budgets.
CMO, AMD
John Taylor
No other sport has been as dynamic in its evolution and embrace of new technologies. It’s an organically tech-driven environment, flush with data.
VP Worldwide Marketing, AWS.
Rachel Thornton