Formula 1’s guest experience in Paddock club, however exclusive, didn’t communicate the same brand messaging as the rest of its advertising. Formula 1 was, therefore, keen to see Sebadore’s tech-driven ideas.
In response to a competitive global tender, Sebadore partnered with Impact BBDO – a leading regional marketing communications group.
From initial rights negotiaions, through to delivery, Sebadore led the sponsorship programme for this high-growth cyber security brand.
In depth evaluation of existing sponsorship and strategic recommendations for future sponsorship direction.
Supporting multiple business units with the delivery of their at-track hospitality programme.
Providing consistent, tactical, branded digital and physical assets for their guest race programme.
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