In response to a competitive global tender, Sebadore partnered with Impact BBDO – a leading regional marketing communications group, to successfully pitch for the creative communications plan to launch the inaugural Saudi Arabian Grand Prix.

 

F1 is central to the kingdom of Saudi Arabia in setting itself up as a global sporting hub. A crucial element in launching the race to both a national and international audience is how the race is portrayed across all visual creative communication touchpoints including OOH, digital, ATL, and others.

 

In partnership with Impact BBDO, Sebadore established the creative positioning of the race, including the strapline, ‘Overtake the Future’ fusing the Arabic script, Saudi cultural identity and their expansive 2030 vision into a creative that is both analogous with other events on the F1 calendar but incorporates the unique identity of KSA and their vision for the future.