We carried out a strategic review of a Japanese chemicals, pharmaceuticals and information technology company's existing motorsport partnership.Their partnership was approaching the contractual renewal period and they wanted an objective evaluation to guide their conversations with the rights holder. 

 

Working across multiple international business units, we carried out a discovery phase designed to articulate the current challenges faced by the organisation's various divisions from a brand partnership perspective. 

 

An evaluation of the impact of the existing programme was made with objective recommendations made for areas that would benefit from a revised approach going forward into their next sponsorship cycle. 

 

The motorsport evaluation report was utilised by the brand to help renegotiate an enhanced asset package that refocussed their contractual benefits around assets that would better address the challenges the company was facing and aligned towards the future ambition for their brand and organisation as a whole.