Circle8 & Aston Martin Formula 1

Circle8’s partnership with Aston Martin creates a platform to build its brand, engage its people and develop business relationships through Formula 1.

We developed the sponsorship strategy to connect those ambitions with the partnership’s rights, benefits and intellectual property. Through interviews with senior leaders across the business, we established clear objectives, target audiences and KPIs, then built an activation plan to put the strategy into practice.

Today, we manage the day-to-day team relationship and deliver activity across the programme, from Grand Prix hospitality and an exclusive Silverstone driving experience to employee engagement, branded content and business development across the Formula 1 paddock.