Featured services
These are the services brands ask us for most. Use them on their own or together, across every phase of your partnership.
Need something else? If it involves Formula 1 or motorsport, we are confident we can help. Send us a message
We define how a sports partnership can deliver against your business, brand and marketing objectives, whether you’re exploring sponsorship or already committed. Our 30-day Strategy Sprint gives you a clear strategy, an actionable activation plan and the KPIs to measure success.
We identify the right team, driver, series or event for your brand, assess the value of the rights and negotiate the assets and terms that deliver against your objectives. From new partnerships to renewals, we ensure the deal works for you.
We turn your sponsorship rights into an actionable plan across marketing, content, sales, hospitality and internal engagement. By mapping each asset to your objectives, we ensure your partnership delivers value throughout the year.
We manage day-to-day rights holder relationships and coordinate your internal teams and agencies. Working as an extension of your team, we keep your programme focused on agreed objectives and KPIs.
We plan and deliver race weekends and events that create memorable experiences for your guests. From tickets, travel and accommodation to expert hosting and Formula 1 talent, we manage every detail from arrival to departure.
We bring your partnership to life through brand and creative design, from guest journeys and event collateral to campaign assets. Where your brand needs more, we develop a complete visual identity.
We help brands, investors and individuals identify and pursue opportunities across Formula 1 and motorsport. From licensing and investment to market entry and business development, we combine industry insight with paddock experience to guide your next move.
Trusted by Fortune 100, S&P 500 and high-growth, VC-backed businesses
Choose the support your programme needs, from a one-off project to an end-to-end partnership. You work directly with our founders, supported by our trusted network of specialists.
From race tickets and guest weekends to standalone creative projects, we deliver on a specific brief.
Choose the expertise you need, whether that’s sponsorship strategy, rights negotiation or delivery against an existing plan.
We work as an extension of your team, managing and developing your programme season after season.
One case study for each of our featured services.
01 · Sponsorship strategy
Reviewing a global Formula E partnership ahead of renewal, securing additional rights and identifying opportunities for stronger activation.
02 · Rights negotiation
Developing sponsorship strategy, negotiating rights and delivering activation alongside a complete brand overhaul.
03 · Activation planning
Developing sponsorship strategy, activation, hospitality and content for Circle8’s Aston Martin Formula 1 partnership.
04 · Partnership management
Working as an extension of Heineken’s global sponsorship team across its Formula 1, Oracle Red Bull Racing and Max Verstappen partnerships.
05 · Events & hospitality
Delivering guest programmes across multiple Grands Prix, from hotels and transport to side events and trackside hosting.
06 · Creative design
The look and feel of our own trackside lounge at Monza, from career timeline walls to signage and guest collateral.
FAQ
Yes. Every service is available on its own, and many clients start with one and add more as their partnership grows.
No. These are the services brands ask us for most, but we shape our support around whatever your motorsport programme needs. If it isn’t listed here, ask us.
You have direct access to Rich Soddy and James Paton. We shape the delivery team around your brief, bringing together the relevant experience from our network of event specialists, designers, producers, researchers and other trusted partners.
We agree our fees before work begins. Defined projects usually have a fixed fee, while ongoing support is typically charged through a monthly retainer. Some assignments include a success-based fee or commission when a deal is secured. Where that applies, we explain how it works and who pays it.
Tell us what you’re considering. Rich or James will come back to you personally within one working day.
Or call +44 (0) 7793 084605
