F1 advisory
Insight from inside the paddock
Formula 1 offers opportunities far beyond sponsorship. From licensing and investment to market entry and business development, knowing how the sport operates helps you identify where your ambitions fit.
Our founders bring more than 30 years of combined experience across Formula 1 and motorsport. We use that knowledge to assess commercial potential, challenge assumptions and connect you with the people who can move your plans forward.
What we deliver:
- Market and opportunity assessment
- Licensing and investment opportunity insights
- Independent assessment of teams, series and businesses
- Market entry and brand positioning
- Targeted industry introductions
- Commercial and business development support
How we work
From opportunity to action
Every brief is different. We shape our approach around your ambitions, the opportunity and the decisions you need to make.
Assess the opportunity
We evaluate the market, competition and commercial potential, drawing on independent research where it adds value.
Shape the approach
We define your positioning, commercial approach and potential partners, giving you a clear basis for your next move.
Make the connections
We introduce relevant people and support the conversations, helping you explore opportunities and progress negotiations.
Who we advise
Discreet advice, wherever you sit
Our advisory work often involves commercially sensitive plans and discussions. We respect that confidentiality, providing clear advice and relevant introductions without publicising our clients’ ambitions.
Brands
Exploring opportunities beyond sponsorship, including licensing, products and technology integrations.
Investors and private equity
Assessing opportunities in teams, series and businesses across the motorsport industry.
Individuals and family offices
Identifying opportunities aligned with their interests and ambitions, and connecting with the right people.
Technology and B2B companies
Developing commercial relationships with teams, suppliers and the wider partner network.
Explore your next move in Formula 1 with people who understand the business behind the sport.
Talk to us in confidenceFAQ
Frequently asked questions about F1 advisory
Who is F1 advisory for?
Brands, investors, private equity firms, family offices and technology companies seeking an informed, independent expert view of commercial opportunities in Formula 1 and motorsport.
Is this different from sponsorship strategy?
Yes. Sponsorship strategy defines how a partnership supports a brand’s objectives. F1 advisory covers wider commercial opportunities across the sport, including licensing, market entry, investment opportunities and business development.
Can you share examples of your advisory work?
Many advisory briefs are commercially confidential, so we do not publish every assignment. We can discuss relevant experience and examples where client permissions allow.
Can you introduce us to teams and rights holders?
Yes. Where it serves your objectives, we make introductions across our network of teams, series and partners.
Explore Sebadore
Talk to the founders
Tell us what you’re considering. Rich or James will come back to you personally within one working day.
Or call +44 (0) 7793 084605