Rights negotiation · IndyCar
DNSFilter & Andretti Autosport
Leading the negotiation of DNSFilter’s partnership with Andretti Autosport, built around assets for B2B lead generation in North America.
Rights negotiation
The right deal, not just a deal
When we advise your brand, we negotiate from your side of the table. Your objectives shape the opportunities we assess, the rights we prioritise and the terms we pursue, with a clear focus on securing the greatest value for your business.
Sponsorship rights rarely come with a price list. With experience across brands, teams and major agencies, we know how partnerships are valued, what rights holders can offer and where there is room to negotiate.
Our independence means we can assess opportunities across the market, challenge the sales pitch and negotiate the rights, assets and terms that matter to you. We understand how partnerships work from every side, but we negotiate from yours.
From choosing the right partner to renewing an existing deal, we make sure your investment works as hard as it should.
What we deliver:
- Partner search and shortlisting
- Rights valuation and benchmarking
- Sponsorship asset package design
- Negotiation strategy and delivery
- Commercial review of terms
- Partnership renewals and renegotiation
How we work
From shortlist to signature
Three clear steps to identify the right opportunity, establish its value and secure a deal shaped around your objectives.
Find the right fit
We assess teams, drivers, series and events against your objectives, target audiences and budget, then recommend the strongest options to pursue.
Value the rights
We benchmark fees and asset packages, drawing on independent market research where useful, to establish what the rights are worth to your brand.
Negotiate the deal
We lead negotiations on rights, fees and terms, building a package around the assets you will use. We stay involved through contract completion and into partnership kick-off.
Partnerships we have negotiated
See more case studies
Rights negotiation · Lifestyle
Corte Vetusto & Supercar Owners Circle
Negotiating Corte Vetusto’s official global spirits partnership with the Supercar Owners Circle.
Athlete partnership · Formula E
NIU & António Félix da Costa
Negotiating NIU’s ambassador partnership with Formula E champion António Félix da Costa to launch the brand in Europe.
What our clients say
What brands say about working with Sebadore
Sebadore turned an ambitious idea into a programme that worked for our business. They negotiated the right partnership with Andretti Autosport, made sure every asset had a commercial purpose, and gave DNSFilter a brand to match our ambition.
Colin Britton
Chief Operating Officer
We needed an ambassador who could bring NIU to life for a European audience. Sebadore understood exactly what we were looking for, connected us with António Félix da Costa and negotiated a partnership that worked for both sides.
Ben Avery
Global Product Marketing Manager
FAQ
Frequently asked questions about rights negotiation
Can you help with a renewal?
Yes. A renewal is an opportunity to reassess what your partnership needs to deliver. We review the rights you have used, benchmark the proposed package and negotiate rights, fees and terms around your next set of objectives.
Do you only negotiate in Formula 1?
No. Formula 1 is our specialism, but we negotiate partnerships across motorsport and beyond, from teams and series to events and individual athletes.
Can you help us find the right partnership?
Yes. We assess teams, drivers, series and events against your objectives, target audiences and budget. We recommend the strongest opportunities, then negotiate the rights, fees and terms that matter to your programme.
Explore Sebadore
Talk to the founders
Tell us what you’re considering. Rich or James will come back to you personally within one working day.
Or call +44 (0) 7793 084605