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Supercar Owners Circle cars driving in formation on a runway in Puglia

Corte Vetusto & Supercar Owners Circle

Securing a global spirits partnership for Corte Vetusto and shaping launch content designed to work long after the event.

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Client
Corte Vetusto Mezcal
Partnership
Supercar Owners Circle, official global spirits partner
Launch
Supercar Owners Circle 10th Anniversary, Borgo Egnazia, Puglia, September 2024

Case study · Negotiation, activation and content

Overview

We negotiated Corte Vetusto’s appointment as official global spirits partner of Supercar Owners Circle, connecting the premium mezcal brand with an international community of car collectors.

The partnership launched at Supercar Owners Circle’s 10th Anniversary event at Borgo Egnazia in Puglia in September 2024. Our next brief was to turn that weekend into content the brand could use for months.

We developed the content strategy and creative brief around the craftsmanship and lifestyle shared by Corte Vetusto and the supercar world. Photography paired bottle details with automotive design, while short-form video kept the mezcal at the centre of the story.

Across the three-day programme, we planned content capture around the driving activities, mezcal training session and gala dinner. Location-led image series and event content were designed to give Corte Vetusto a varied library of assets for its ongoing marketing.

A bottle of Corte Vetusto mezcal on the table at the Supercar Owners Circle gala dinner, Borgo Egnazia
Corte Vetusto at the Supercar Owners Circle gala dinner.

What our client says

What Corte Vetusto says about working with Sebadore

I’m beyond impressed and happy with what we achieved and what it’s going to do for the brand. Big thanks to Rich and James for everything as this was amazing!

Matt Tarallo

Chief Executive Officer, Corte Vetusto

Corte Vetusto

What we delivered

  1. Partnership negotiation

    We negotiated Corte Vetusto’s appointment as official global spirits partner of Supercar Owners Circle.

  2. Content strategy

    We defined the themes and formats to connect Corte Vetusto’s premium positioning with the Supercar Owners Circle audience.

  3. Creative direction

    We developed shot lists and visual references linking the craftsmanship of Corte Vetusto with the design and detail of the cars.

  4. Shoot planning

    We planned content capture across the three-day programme, covering the driving activities, mezcal training and gala dinner.

  5. Social content planning

    We structured imagery, reels and location-led series into a content plan that extended beyond the launch weekend.

The partnership in action

A long candlelit dinner table beside a line of supercars at night at Borgo Egnazia
Supercar Owners Circle gala dinner at Borgo Egnazia.
The S.O.C. vehicle caravan winding through the streets of Matera
The Supercar Owners Circle driving tour through Matera.
A Corte Vetusto mezcal cocktail being poured
Corte Vetusto mezcal cocktail service.
A Corte Vetusto bottle and cocktail in the gardens at Borgo Egnazia
Corte Vetusto photographed at Borgo Egnazia.
S.O.C. guests at a candlelit evening dinner in a Puglian courtyard
Evening dining during the anniversary weekend.

Related services

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Talk to the founders

Tell us what you’re considering. Rich or James will come back to you personally within one working day.

Rich Soddy

Co-founder

rich@sebadore.com

James Paton

Co-founder

james@sebadore.com

Or call +44 (0) 7793 084605