Creative design · Formula 1
CrowdStrike & Mercedes-AMG F1
A digital guest journey, event collateral and race posters for CrowdStrike’s CXO race weekends.
Creative design
Creative that tells your partnership story
Your sponsorship should feel like a natural part of your brand. We define what connects you to the sport, then turn that connection into creative that gives your partnership a recognisable voice and identity.
We bring together trusted designers and production specialists, shaping the team around your brief.
What we deliver:
- Brand positioning and messaging
- Visual identity
- Campaign concepts and straplines
- Digital guest journeys, invitations and guides
- Event collateral and signage
- Gifting and merchandise
- Brand and partnership films
How we work
From brief to finished work
We take your project from initial direction through design and production, keeping every element aligned with your brand, objectives and deadlines.
Define the direction
We establish the audience, message and creative approach, giving the project a clear foundation before design begins.
Develop the creative
We explore concepts and develop the chosen direction across the formats and touchpoints your programme needs.
Produce and deliver
We manage artwork, production and delivery, ensuring every asset is ready for your race weekend, event or campaign launch.
Creative we have delivered
See more case studies
Brand creation · Motorsport
Saudi Automobile & Motorcycle Federation
Strategy and creative to launch the inaugural Saudi Arabian Grand Prix, including the strapline ‘Overtake the Future’.
Brand and space design · Formula 1
The Driver Lounge: Schumacher Lounge
The look and feel of our own trackside lounge at Monza, from career timeline walls to signage and guest collateral.
What our clients say
What our partners say
The lounge was beautiful. I was amazed at what the Team were able to create and seeing so many people celebrate Michael’s exceptional racing career was very moving. I think the Driver Lounge team had the utmost care and respect for Michael’s legacy. He deserves to be appreciated in such a wonderful way.
Sabine Kehm
Michael Schumacher’s manager
FAQ
Frequently asked questions about creative design
Who does the design work?
We oversee the project and work with trusted designers and production partners selected for your brief. Our motorsport knowledge informs the creative direction, while the delivery team brings the design and production expertise the project needs.
Can you work within our brand guidelines?
Yes. Most of our creative work extends a client’s existing brand into the partnership. Where a brand needs more, we can create a new visual identity.
Do you only create work for Formula 1?
No. Formula 1 is our specialism, but we create brands and creative across motorsport and beyond, wherever our clients need us.
Talk to the founders
Tell us what you’re considering. Rich or James will come back to you personally within one working day.
Or call +44 (0) 7793 084605