- Client
- CrowdStrike sponsorship and events teams
- Partnership
- Mercedes-AMG PETRONAS F1 Team
- Programme
- CXO Summit race weekends, including Austin and Las Vegas
Case study · Guest brand journey
Overview
CrowdStrike appointed Sebadore to enhance the guest experience across its growing Formula 1 hospitality programme, supporting its partnership with the Mercedes-AMG PETRONAS F1 Team.
Working alongside CrowdStrike’s sponsorship and events teams and our specialist design partner, we created a coordinated brand journey across the physical and digital touchpoints guests encountered throughout each Grand Prix weekend.
Our role covered content, production and delivery, from welcome videos and guest guides to hotel signage, lanyards and speaker profiles. Each element helped guests navigate the programme while creating a consistent CrowdStrike experience.
We also sourced and booked Formula 1 personalities including David Coulthard, Karun Chandhok, Anthony Davidson and Bernd Mayländer, bringing the sport closer to guests through appearances and Q&As.
Guest brand journey
We connected invitations, guest information and race weekend materials into a consistent CrowdStrike experience.
Guest communications
We researched, wrote and produced guest-facing copy and content in-house, tailored to each Grand Prix.
Creative design
We led the design process with our specialist partner, creating branded physical and digital assets, including bespoke race videos.
Talent booking
We sourced and booked Formula 1 personalities, briefing them on the audience and objectives ahead of each appearance.
Gifting
We sourced bespoke guest gifts and managed their design, shipping and delivery.
Merchandise
We coordinated branded staff clothing and custom merchandise for the race weekend programme.
The partnership in action
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