Partnership management · Formula 1
Heineken & Formula 1
Working with Heineken’s internal teams and agencies to make sure activation is delivered within the rights, across F1, Red Bull Racing and Max Verstappen.
Partnership management
An extension of your team
Whether you have an established sponsorship team or need specialist expertise from the outset, we bring senior experience and hands-on support where it matters.
You have direct access to our founders, supported by specialist expertise shaped around your programme. We take responsibility for the detail, giving you more time to focus on your wider business priorities.
What we deliver:
- Day-to-day rights holder management
- Sponsorship asset tracking and optimisation
- Ambassador and driver appearance coordination
- Agency collaboration and coordination
- Internal stakeholder engagement
- Performance reporting against agreed KPIs
How we work
Keeping your partnership moving
A clear plan for the season, with the flexibility to respond as priorities change. Our ongoing management cycle keeps everyone accountable and turns experience into improvements.
Plan
We agree priorities, KPIs, responsibilities and an activity calendar with your team and rights holder, giving everyone a clear plan for the season.
Deliver
We coordinate your rights holder, internal teams and agencies, managing day-to-day activity and making sure agreed assets are delivered and put to use.
Report
We track activity and performance against agreed KPIs, giving your stakeholders a clear view of progress, results and opportunities for improvement.
Refine
We use those insights to adjust activity, resolve issues and strengthen the programme, applying what we learn to the next race and the next season.
Partnerships we have managed
See more case studies
Partnership management · Formula 1
Circle8 & Aston Martin Formula 1
Managing the day-to-day relationship with Aston Martin and coordinating activity across Circle8’s teams.
Partnership management · Formula 1
Citi & Aston Martin Formula 1
Leading the event relationship with Aston Martin for Citi’s guest programmes across multiple Grands Prix.
What our clients say
What brands say about working with Sebadore
The work from Sebadore has been invaluable to us at Circle8 and our wider Axiom Group. Whatever we need, the team deliver on. We wouldn’t work with anybody else.
Mark Ragan
Chief Strategy Officer
Your experience and expertise for all things F1 was such an added bonus for our clients. We would have been lost without you this year!
Kay Chiu
Head of Client Engagement & Marketing
FAQ
Frequently asked questions about partnership management
Do you replace our sponsorship team?
No. We work as an extension of your team, adding expertise and capacity where you need it. If you don’t have sponsorship specialists in-house, we can go further and take on that role for you, giving your partnership the dedicated expertise it needs.
Can you work alongside our other agencies?
Yes. We regularly manage and collaborate with clients’ agency rosters, so the partnership is delivered consistently.
How involved will you be?
We agree our involvement around your programme and internal resources. We can lead day-to-day management or support specific workstreams and key moments, with clear responsibilities agreed from the outset.
Talk to the founders
Tell us what you’re considering. Rich or James will come back to you personally within one working day.
Or call +44 (0) 7793 084605